Follow Up Boss stops at the CRM. Lofty runs the whole business.
Follow Up Boss is just a database — you still buy your website, leads, dialer, and AI elsewhere. Lofty gives you all of it in one platform, works your leads with native AI, and keeps your data yours.
Your client data isn't safe with Follow Up Boss
Not SecureSince 11/15/2025,
your data can feed Zillow’s marketing
Follow Up Boss is now owned by Zillow. Under its updated privacy policy, contacts who also use Zillow become “Mutual Customers,” and the data you entered — names, numbers, and notes — can be processed and used for Zillow’s own marketing. Your pipeline simply isn’t fully yours anymore.
Your Data Stays PrivateWith Lofty,
your data stays yours
Your data belongs to you and only you — never shared with portals or third parties. And everything’s built in, so there’s no stack of other tools to buy and connect — no tech-stack headaches, just results.
See how Lofty keeps your data yoursA CRM is only part of the job
Follow Up Boss organizes contacts.
Lofty runs the whole funnel — and does the work for you.
Everything else is extra
Everything in one platform
What you actually get
| Capability | Lofty | Follow Up Boss |
|---|---|---|
| Built-in lead generation (PPC, social, LSA) | Native | Bring your own |
| IDX website & home search | Included | Third-party |
| Native AI lead response & qualification | AI Sales Assistant | Paid add-on |
| AI-powered social & content (Social Studio) | ||
| Seller & home-valuation lead tools | ||
| SEO + GEO content | ||
| Transaction & back-office tools | ||
| Reporting & analytics | Full funnel | Activity only |
| One platform, one login, one bill | CRM only | |
| You own your data (not shared with Zillow) | Zillow-owned |
Replace the whole stack
With Follow Up Boss you're really buying and stitching together five or six tools. Lofty is one.
One platform. One login. One bill.
Multiple bills. Constant syncing. Data scattered across vendors.
Native AI that actually converts leads
Not a bolt-on chatbot — the industry's most advanced AI Sales Assistant, built into the platform.
Instant response
Replies to new leads in seconds over text, chat, and Facebook — 24/7, so none go cold.
Qualifies & books
Asks the right questions and sets showing appointments on your calendar automatically.
Nurtures cold leads
Keeps working months-old leads with personalized follow-up until they’re ready.
Behavior triggers
Watches on-site activity and alerts you the moment a lead heats up.
Frequently Asked Questions
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Does Zillow really get access to my Follow Up Boss data?+ -
Under the Follow Up Boss privacy policy that took effect on 11/15/2025, any of your contacts who also hold a Zillow account are classified as “Mutual Customers.” For those contacts, the data associated with them — including information you entered into your own CRM — falls under Zillow's Privacy Notice, which permits Zillow to process and use it for its own marketing and product purposes. Because Follow Up Boss is now owned by Zillow, that data flows to a company you may also compete with for the consumer relationship. Lofty takes the opposite position: the contacts and pipeline data you build are yours alone, and we never repurpose them for another company's marketing.
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Is Lofty a good alternative to Follow Up Boss?+ -
For most teams evaluating the switch, yes. Follow Up Boss is a capable database and follow-up tool, but it is only the CRM layer — you still have to source, pay for, and integrate a website, lead generation, and AI separately. Lofty consolidates all of that into a single platform: lead generation, IDX websites and home search, an AI Sales Assistant that engages and qualifies leads, marketing automation, and reporting — so you replace a stack of subscriptions and integrations with one system that already works together.
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How difficult is it to migrate from Follow Up Boss to Lofty?+ -
Migration is a guided, done-with-you process. Our onboarding team imports your contacts, notes, tags, and communication history, helps you recreate your action plans and lead-routing rules inside Lofty, and works with you to get agents trained and live quickly — typically without any gap in your follow-up. You keep your history; you just gain the rest of the platform around it.
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Do I still need to buy other tools if I use Lofty?+ -
Generally no. CRM, IDX website and home search, lead generation, the AI Sales Assistant, marketing and social tools, transaction/back-office features, and reporting are all built into Lofty and share the same data. That removes the recurring cost and maintenance of stitching together point solutions — and it means a lead's website behavior, conversations, and follow-up all live in one place instead of syncing across vendors.
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How does pricing compare between Lofty and Follow Up Boss?+ -
The two aren't priced the same way. Follow Up Boss is billed per user for the CRM alone, so the sticker price doesn't include the website, lead generation, dialing, or AI you'll still need to buy elsewhere. Lofty is quoted for your team and bundles those capabilities together, so the comparison that matters is Lofty versus the combined cost of Follow Up Boss plus every tool you'd add around it. We're happy to build that side-by-side for your specific setup.
